Creative

Art Director

Designer

DESIGN / ART DIRECTION

BRANDING // UI/UX

About me

With over 6 years experience as graphic designer. I'm striving to learn, develop and gain experience by opening up for challenges and collaboration opportunities

adidas

B&W the new spotlight

With the growing trend of vibrant color usage, adidas takes on the opposite direction that uses the basic black and white combination for its newest collection, delivering the message about protecting environment by limiting using color-dye.

Colorful outfits often help you stand out in the crowd. However, basic minimalist style is also undoubtedly beautiful and can help you showcase your unique personality in your own way.

Therefore, we choose the concept of spotlight photography to clearly demonstrate and deliver such message.

My Key Contributions:

Creative Concept Development: I led the development of the "Spotlight Photography" concept. This strategy was chosen to clearly and powerfully demonstrate the collection's message, positioning the basic black and white combination as the new focus and statement.
Shooting Direction: I oversaw the photography session, ensuring the execution aligned precisely with the "spotlight" concept. This involved directing lighting, composition, and model posing to achieve the desired dramatic, high-contrast black and white aesthetic.
Final Retouching & Quality: I executed the detailed retouching and final quality control for all images. My focus was on perfecting the contrast, enhancing textures, and maintaining the sharp, clean look essential for delivering the minimalist and high-fashion message of the collection.

Piaggio

Map of Honor

On this spiral Map of Honor, the letter “V” appears as tick of approval, as well as a location pin to mark the milestones that Piaggio has arrived at during the past 15 years. “V” is also a special letter to Piaggio’s 15-year-journey in this country, as it tells the brand's story in Vietnam with the main protagonist - Vespa.

My Key Contributions:

Creative Concept & Key Visual (KV) Development: I was the primary conceptualizer for the "Map of Honor" theme. I developed and executed the core Key Visual for the campaign, which served as the foundation for all event communications and installations.
Motion Graphics: I created the Motion Key Visual (Motion KV), bringing the spiral map and the iconic "V" symbol to life for display at the event and on digital platforms.
Comprehensive Print Adaptation: I managed the adaptation and final design for all print assets required for the anniversary event, ensuring visual consistency across all touchpoints. This included: Invitations, Company Journey Infographics

realme

Spark Through It All

The product design and story was inspired by the nature in its most glamorous golden tones collection including Golden Hour

Golden Hour/Magic Hour symbolizes changes and transformations in which realme users uncompromisingly shine their own light.

realme 9 4G's design and light capture function help users showcase their unique self in any conditions.

My Key Contributions:

Creative Concept Development: I led the conceptualization phase, establishing the Golden Hour theme as the core visual and narrative anchor for the campaign. This linked the product’s design and light-capture function directly to the idea of personal transformation and self-showcase.
Image Retouching & Quality: Executed the detailed retouching and color grading for the entire photo collection. My focus was on enhancing the golden tones and ensuring the final images perfectly captured the warm, vibrant aesthetic of the Golden Hour, maintaining a high-end visual standard across all campaign assets.

Grab x Comfort

Your Thoughtful Journey

With the desire to care for the experience of pregnancy and motherhood, Comfort Gentle has partnered with Grab to launch the Grab For Mom incentive package with activities to support mothers "from home to the street."

My Key Contributions:

Key Visual (KV) Execution: I was responsible for the execution and finalization of the primary Key Visual, which served as the foundation for the entire campaign's visual identity.
Multi-Platform Asset Adaptation: I led the adaptation and deployment of the creative assets across various essential touchpoints, ensuring visual consistency and maximum impact in both static and motion formats. This included designing the visual adaptions for: Exterior car banners, in-car Comfort items such as themed pillows and hand props.

Biti's

YouTube Artwork

Social Media

MMUSIC

'Sit Here' Series

The "Sit Here" series is a unique music talk show format developed to create an authentic space for connection between artists and their audience. This content series features artists with newly released songs engaging in intimate conversations with two invited guests about the song's theme and inspiration, culminating in a high-quality live performance of the track.

My Key Contributions:

Strategic Content Scriptwriting:
- Developed detailed scripts, ensuring the conversation flows naturally while deeply exploring the core message and meaning of the song.
- Established the program structure, from the introduction and emotional digging questions to the seamless transition into the live performance segment.
- Optimized the content to create easily shareable and viral key moments for social media platforms.
Final Creative Quality Control (QC):
- Was responsible for reviewing and approving the final visual output quality before the series release.
- Maintained strict visual aesthetic consistency across all episodes, serving as the final quality control for output.
- Collaborated closely with the Post-production team to guarantee the best possible audio-visual experience for the audience, reflecting the vision set by the Creative Design Manager.

monoX (identity)

METUB, the leading Vietnamese MCN and mass media company and Universal Music Vietnam (UMV), a division of Universal Music Group (UMG), the world leader in music-based entertainment, today announced the launch of a new label, monoX.

monoX is a pioneering label collaboration that will serve as a crucial linchpin between finding, developing and introducing new Vietnamese artists into the spotlight. Embracing the idea that, “the world is your oyster”, monoX is fueled with ambitions to break new artists and connect to people and fans around the world with its music.

My Key Contributions:

Brand Naming Creation: I was responsible for conceptualizing and proposing the name monoX. This name conveys the essence of individual uniqueness (mono) and limitless potential (X), effectively channeling the label's "the world is your oyster" philosophy.
Core Identity Design: Executed the design of the core logo, color palette, and primary visual elements to establish monoX's modern, minimalist, and international aesthetic.
Website Implementation: Led the design and deployment of the entire website interface, ensuring a seamless user experience (UX/UI) that was fully consistent with the established brand identity